AI’s impact on Indian IT firms
Indian IT firms are bracing for underwhelming September-quarter earnings and revising annual revenue growth expectations downward amid AI pricing pressure. BNP’s Kumar Rakesh says AI-driven revenue deflation and weak tech spending are reshaping the sector, with some mid-caps better placed than larger peers.

Timeline
Friday, 2 October
- AI winners and losers are emerging in Indian IT, says BNP’s Kumar Rakesh
AI-driven revenue deflation and weak tech spending are reshaping India’s IT sector
Thursday, 1 October
- AI pressure, client caution cloud Indian IT earnings in September quarter
Top Indian IT firms are bracing for underwhelming September-quarter earnings