Pressure on India’s FMCG sector
NielsenIQ reports said higher input costs and rural income pressures weighed on FMCG volumes in the June quarter: 68% of categories lost volume, and rural volumes fell 5%.

Timeline
Monday, 28 September
- Rs 4 lakh crore loss! Why India's storied consumer stocks are languishing near the bottom in 2026
Major consumer stocks lost nearly ₹4 lakh crore in market value
Sunday, 27 September
- FMCG Sector Under Pressure As Rural Volumes Fall 5% In June Quarter: NielsenIQ
Rural FMCG volumes fell 5% in the June quarter
- Triple shock rattles India’s FMCG basket as 68% of categories lose volume
68% of FMCG categories lost volume amid higher costs and rural income pressures

