Fintechs' use of AI agents for merchants
Pine Labs partnered with Google Cloud to bring AI agents to Indian merchants. Fintechs are betting on AI agents to retain merchants as acquisition costs rise and margins thin; merchants using them have seen a jump in topline.

Timeline
Friday, 25 September
- Fintechs bet on AI agents to retain merchants as acquisition costs rise and margins thin
Merchants using AI agents have seen a jump in their topline
