Monday, 5 October 2026Updated 11m ago
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Broker call▲ Bullish for ITC

Citi upgrades ITC to Buy from Sell, citing favourable risk-reward

2 sources · first seen 10:53 5 Oct · updated 12:58 5 Oct

The brief

Written from 2 reports · check the source before you trade
  • Citi sees 17% upside despite near-term headwinds
  • The upgrade improves sentiment for ITC, with exposure across cigarettes and consumer goods

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ITC₹255.90 · 7 todayCiti3 today

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Part of a developing story3 updates over 7 days

ITC shares fall and analysts assess outlook

ITC shares fell 34% in 2026, erasing ₹1.72 lakh crore in market value, amid concerns over commodity prices and cigarette excise duties. Citi raised its rating to Buy, while reports cited better Q2 results and analyst buy calls.

Monday, 5 October

  1. 35% dip in one year! ITC shares rise on better Q2 results buzz; experts give buy tag? Target price, stop-loss
  2. 2 sourcesYou are here
    Citi upgrades ITC to Buy from Sell, citing favourable risk-reward

Tuesday, 29 September

  1. ITC market cap slips below ₹3.4 lakh crore after 34% fall in 2026. Good time to enter? Analysts weigh in

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Read the reports

2 reports · earliest 10:53
Business TodayITC shares: Citi raises rating to 'Buy' despite headwinds, sees 17% upside; here's why10:53Business StandardITC jumps 3% as Citi upgrades rating, target. What prompted bullish view?12:58