Monday, 28 September 2026Updated 6m ago
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Individual creators are the new content gold for India’s streamers

1 source · first seen 01:00 28 Sept · updated 01:00 28 Sept

The brief

Written from 1 report · check the source before you trade
  • Indian streaming platforms are embracing individual creators as content intellectual properties
  • Creators bring established…
  • The shift puts Indian streaming and media companies’ content strategies in focus

Read the reports

1 report · earliest 01:00
Economic TimesIndividual creators are the new content gold for India’s streamers01:00