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Legal▼ Bearish for PVR INOX
Consumer drags PVR Cinemas to court after ads play for 17 minutes before movie: Movie chain must now pay ₹75,000
The brief
- Ads played for 17 minutes before the movie; PVR INOX must pay a ₹75,000 fine
- The fine is a cost and reputational setback for PVR INOX