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Diageo India upgrades McDowell’s No. 1 blend and targets premium positioning

3 sources · first seen 22:00 25 Sept · updated 07:39 27 Sept

The brief

Written from 3 reports · check the source before you trade
  • The whisky brand sells over 30 million cases annually
  • The revamp includes a new formula with select imported Scotch and fine Indian ingredients
  • Premiumisation may support United Spirits’ pricing and margins in India’s spirits market

Read the reports

3 reports · earliest 22:00
Business LineDiageo India revamps McDowell’s No 1 with upgraded blend, premium positioning22:00Economic TimesDiageo India revamps McDowell's No.1 with premium identity19:49MoneycontrolDiageo India revamps McDowell’s No.1 with premium identity07:39