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AI redefines India’s auto buying journey: Google-Kantar study

1 source · first seen 18:12 24 Sept · updated 18:12 24 Sept

The brief

Written from 1 report · check the source before you trade
  • A Google-Kantar study says AI-powered searches and virtual reviews are reshaping car discovery
  • Family discussions are also influencing how Indians decide which vehicle to buy
  • AI-led discovery may reshape customer acquisition for Indian automakers and auto retailers

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1 report · earliest 18:12
The HinduAI redefines India’s auto buying journey: Google-Kantar study18:12