Monday, 28 September 2026Updated 3m ago
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YouTube expands India shopping affiliate network with Amazon, Meesho and AJIO

3 sources · first seen 11:37 24 Sept · updated 13:23 25 Sept

The brief

Written from 4 reports · check the source before you trade
  • YouTube added Amazon, Meesho and AJIO to its India shopping network
  • Existing partners include Flipkart, Myntra, Nykaa, Purplle, Shopsy and Tira
  • More creator-led product discovery could intensify competition for Indian e-commerce platforms, including Nykaa

Market read

the session the news first traded, and since
StockTradedThat dayvs NiftyVolumeSince
NYKAAThu, 24 Sept−1.6%+0.0%0.9×−2.1% · Nifty −1.3%

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E-commerce5 todayAmazon1 todayMeesho₹217.06 · 0 todayNykaa₹333.70 · 0 todayGoogle3 todayYouTube0 todayReliance Retail2 today

Read the reports

4 reports · earliest 11:37
Business StandardYouTube brings Amazon product tagging to affiliate programme in India11:37MoneycontrolYouTube expands creator-led shopping push in India with Amazon, Meesho, others14:42CNBC-TV18YouTube Shopping expands India network; partners with Amazon, Meesho, AJIO17:22MoneycontrolYouTube expands Shopping affiliate programme in India with Amazon, AJIO and Meesho integration: Here's what it means for users13:23