Monday, 5 October 2026Updated 58m ago
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AI cloning opens new monetisation route for celebrities, creators

1 source · first seen 00:33 5 Oct · updated 00:33 5 Oct

Artificial intelligence is creating a new revenue stream for celebrities and digital creators by allowing them to license AI-generated versions of their faces and voices. The opportunity spans advertising, branded content and digital media, but also raises questions around consent, unauthorised replication and ownership of digital identities.

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Economic TimesAI cloning opens new monetisation route for celebrities, creators00:33