Expansion▲ Bullish for Titan Company
Festive cheer shifts beyond metros as consumer brands bet big on small-town India
The brief
- Consumer brands are targeting tier-2 and smaller cities for festive-season growth as urban consumption weakens
- Brands named include Titan, Nykaa, Biba and Fabindia
- A shift toward smaller cities may benefit listed consumer-facing companies such as Titan and Nykaa