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Microdramas, K-dramas, anime grow as local OTT originals see rationalization

1 source · first seen 12:15 4 Oct · updated 12:15 4 Oct

The brief

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Microdramas, K-dramas and anime are growing in India as local OTT originals are rationalised
Shifting viewing preferences matter to Indian streaming platforms and content producers

1 report · earliest 12:15