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ASCI issues AI labelling guidelines for ads, rules to take effect in three months

1 source · first seen 20:24 2 Oct · updated 20:24 2 Oct

The brief

Written from 1 report · check the source before you trade
  • ASCI guidelines require disclosure of synthetic content when concealing its AI origin could materially affect audience perception
  • AI-generated advertising disclosures affect Indian advertisers, agencies and digital platforms

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Read the reports

1 report · earliest 20:24
Economic TimesASCI issues AI labelling guidelines for ads, rules to take effect in three months20:24