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Below normal monsoon’s impact on rural demand a key concern for FMCG sector
The brief
- Analysts expect rural demand to be uneven as rainfall shortages vary by region
- Below-normal monsoon impact on rural demand is a key concern for the FMCG sector
- Uneven rural demand could weigh on sales for Indian FMCG companies
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- VB-G RAM G: Work demand from households rises 34% to 15.64 mn in September
- India's petrol, diesel demand grows in September; LPG consumption falls
India’s deficient 2026 monsoon and rural impacts
The 2026 southwest monsoon delivered 87% of the long-period average, the weakest since 2015, as drought affected 265 of Maharashtra’s 358 talukas. Poor rains have hurt fertiliser sales and rice yields, pushed onion prices nearly double, and raised concerns about farm growth and rural demand.
Friday, 2 October
- Below normal monsoon’s impact on rural demand a key concern for FMCG sector