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YouTube sports strategy targets more live rights -- but not necessarily events

1 source · first seen 15:30 2 Oct · updated 15:30 2 Oct

The brief

Written from 1 report · check the source before you trade
  • YouTube is targeting more live sports rights, likely buying games in bulk when there is a clear consumer proposition

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1 report · earliest 15:30
CNBCYouTube sports strategy targets more live rights -- but not necessarily events15:30