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Apple Pay enters India with Axis Bank, targeting card usage and broader partnerships
The brief
- Axis Bank is Apple Pay’s first partner in India
- Apple aims to build card usage despite the established UPI payment habit
- Apple Pay’s launch gives Axis Bank a new payments partnership as it competes for card users
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Apple Pay launch in India
Apple Pay launched in India, with Axis Bank as its first local partner. Apple aims to build card usage in a market where UPI payments are already established.
Wednesday, 30 September
- Apple Pay enters India with Axis Bank, targeting card usage and broader partnerships